decided to give
to its clients
Seguros Falabella/Falabella Insurance launched an App for their clients to be able to do whatever they want. The majority of people, however, have negative perceptions of insurance companies, as they feel that they’re a waste of time and no more than an obligation and an unnecessary expense. If someone doesn’t want insurance... Why would they want an App for it?
Faced with this scenario, we decided to take risks and make Seguros Falabella/Falabella Insurance the first insurer in the world to openly accept that it wastes customers’ time, but also the first insurer that decided to give it back to them.