How to be Bistró
in the middle
of the jungle
The Colombian Amazon is known for its magic, legend, incredible natural beauty, but less in terms of sophistication. How did we respond to the challenge to create an international brand for Numaé ("Hello" in the local dialect) which offers typical Amazonian dishes and has a wild cat as its symbol? By making the tribal language more sophisticated.
And converting it in a symbol
but above all, feeling proud of the origin.