In a category loaded with floral romanticism and clichés, where logos are often based on silhouettes of trees, abstractions of leaves and heart-shaped roses; we needed to reinvent a brand. Verdissimo exists to sell just that, preserved flowers and nature.
How could we create a brand which flourishes in the category without being lost within it?
We started off by thinking about what they do: preserving nature, but we chose to understand differently. Verdissimo doesn’t let time affect them. They make sure that we can always see flowers in their best days. In their youth. Just like a photo that immortalizes a moment that we want to keep intact forever. That's why there could be no other inspiration for reinventing Verdissimo's image than a photograph. It couldn’t be any other promise for this new brand: Forever young.