APPLE

The happiest and

days

for a mother

Apple asked us to create a commercial for Mother’s Day and we have to admit that it was a challenge, as it’s so easy to fall into the typical clichés, and we wanted to find a real story, which could touch all those who saw it. That’s why we decided to show the two sides of motherhood, not only the happiness that comes with a new arrival to the family, but also the sadness that comes with maternity leave coming to an end.

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